I buy your product when I feel I know you: using blog disclosure to influence consumers

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https://hal.archives-ouvertes.fr/hal-02054911
Contributor : Maria Mercanti-Guerin <>
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Christel de Lassus, Maria Mercanti-Guérin. I buy your product when I feel I know you: using blog disclosure to influence consumers. Management and marketing journal, University of Craiova, Faculty of Economics and Business Administration, 2013, 11, pp.209 - 224. ⟨hal-02054911⟩

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