Skip to Main content Skip to Navigation
Journal articles

Don't you know that you want to trust me? Subliminal goal priming and persuasion

Abstract : We investigated the effect of goal priming on the processing of a persuasive message. Before reading a persuasive message about tap water consumption, participants were subliminally primed (or not) with the goal “to trust”. Subsequently, they completed a questionnaire about their perception of the message, the source of the message, and tap water consumption intentions. The results indicated that non-conscious activation of the goal “to trust” leads to a better evaluation of the message, increases behavioral intentions in accordance with the message, and positively influences the assessment of the source.
Document type :
Journal articles
Complete list of metadata

Cited literature [20 references]  Display  Hide  Download
Contributor : Haki Shtalbi Connect in order to contact the contributor
Submitted on : Monday, January 7, 2019 - 4:55:32 PM
Last modification on : Thursday, October 21, 2021 - 3:16:31 PM
Long-term archiving on: : Monday, April 8, 2019 - 1:30:47 PM


JESP LegChapCoifVillFor 2012_o...
Files produced by the author(s)



Jean-Baptiste Légal, Julien Chappé, Viviane Coiffard, Audrey Villard-Forest. Don't you know that you want to trust me? Subliminal goal priming and persuasion. Journal of Experimental Social Psychology, Elsevier, 2012, 48 (48), pp.358-360. ⟨10.1016/j.jesp.2011.06.006⟩. ⟨hal-01052957⟩



Record views


Files downloads