, , 2008.
Priming relationship schemas: My advisor and my pope are watching me from the back of my mind, Journal of Personality and Social Psychology, vol.95, pp.435-454, 1990. ,
The automated will: Nonconscious activation and pursuit of behavioral goals, Journal of Personality and Social Psychology, vol.81, pp.1014-1027, 2001. ,
Automatic information processing and social perception: The influence of trait information presented outside of conscious awareness on impression formation, Journal of Personality and Social Psychology, vol.43, pp.437-449, 1982. ,
Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice, Journal of Marketing Research, vol.45, pp.1-14, 2008. ,
Red Bull "Gives You Wings" for better and worse: a double-edged impact of brand exposure on consumer performance, Journal of Consumer Psychology, vol.21, pp.57-64, 2011. ,
Subliminal exposure to facial expressions of emotion and evaluative judgments of advertising messages, European Review of Applied Psychology, vol.50, pp.19-23, 2000. ,
Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions, Journal of Personality and Social Psychology, vol.71, pp.464-478, 1996. ,
Subliminal motivation: A story revisited, Journal of Applied Social Psychology, vol.32, pp.2213-2227, 2002. ,
The unconscious will: How the pursuit of goals operates outside of conscious awareness, Science, vol.329, pp.47-50, 2010. ,
Unpublished datad set, 2001. ,
The power of the subliminal: Subliminal perception and possible applications, The new unconscious, pp.77-106, 2005. ,
On the interpretation of intuitive probability: A reply to Jonathan Cohen, Cognition, vol.7, pp.409-411, 1979. ,
Beyond Vicary's fantasies: The impact of subliminal priming and brand choice, Journal of Experimental Social Psychology, vol.42, pp.792-798, 2006. ,
All frames are not created equal: A typology and critical analysis of framing effects, Organizational Behavior and Human Decision Processes, vol.76, pp.149-188, 1998. ,
, , 1993.
, On Still cyco after all these years
Attitude change: Multiple roles for persuasion variables, The handbook of social psychology, vol.1, pp.323-390, 1998. ,
Subliminal priming and persuasion: Striking while the iron is hot, Journal of Experimental Social Psychology, vol.38, pp.556-568, 2002. ,
DOI : 10.1016/s0022-1031(02)00502-4
Feeling and thinking: Preferences need no inferences, American Psychologist, vol.35, pp.151-175, 1980. ,
DOI : 10.1037//0003-066x.35.2.151
URL : http://psyc604.stasson.org/zajonc.pdf