D. Albarracin, I. Handley, K. Noguchi, K. Mcculloch, H. Li et al., , 2008.

D. Increasing, M. W. Baldwin, S. E. Carrel, and D. F. Lopez, Priming relationship schemas: My advisor and my pope are watching me from the back of my mind, Journal of Personality and Social Psychology, vol.95, pp.435-454, 1990.

J. A. Bargh, P. M. Gollwitzer, A. Lee-chai, K. Barndollar, and R. Trötschel, The automated will: Nonconscious activation and pursuit of behavioral goals, Journal of Personality and Social Psychology, vol.81, pp.1014-1027, 2001.

J. A. Bargh and P. Pietromonaco, Automatic information processing and social perception: The influence of trait information presented outside of conscious awareness on impression formation, Journal of Personality and Social Psychology, vol.43, pp.437-449, 1982.

J. Berger and G. Fitzsimons, Dogs on the street, pumas on your feet: How cues in the environment influence product evaluation and choice, Journal of Marketing Research, vol.45, pp.1-14, 2008.

S. A. Brasel and J. Gips, Red Bull "Gives You Wings" for better and worse: a double-edged impact of brand exposure on consumer performance, Journal of Consumer Psychology, vol.21, pp.57-64, 2011.

A. Channouf, Subliminal exposure to facial expressions of emotion and evaluative judgments of advertising messages, European Review of Applied Psychology, vol.50, pp.19-23, 2000.

T. L. Chartrand and J. A. Bargh, Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions, Journal of Personality and Social Psychology, vol.71, pp.464-478, 1996.

J. Cooper and G. Cooper, Subliminal motivation: A story revisited, Journal of Applied Social Psychology, vol.32, pp.2213-2227, 2002.

R. Custers and H. Aarts, The unconscious will: How the pursuit of goals operates outside of conscious awareness, Science, vol.329, pp.47-50, 2010.

A. Dijksterhuis, D. M. Wegner, and H. Aarts, Unpublished datad set, 2001.

A. Dijksterhuis, H. Aarts, and P. K. Smith, The power of the subliminal: Subliminal perception and possible applications, The new unconscious, pp.77-106, 2005.

S. T. Fiske and S. E. Taylor, On the interpretation of intuitive probability: A reply to Jonathan Cohen, Cognition, vol.7, pp.409-411, 1979.

J. C. Karremans, W. Stroebe, and J. Claus, Beyond Vicary's fantasies: The impact of subliminal priming and brand choice, Journal of Experimental Social Psychology, vol.42, pp.792-798, 2006.

I. P. Levin, S. L. Schneider, and G. J. Gaeth, All frames are not created equal: A typology and critical analysis of framing effects, Organizational Behavior and Human Decision Processes, vol.76, pp.149-188, 1998.

M. Muir, , 1993.

, On Still cyco after all these years

R. E. Petty and D. T. Wegener, Attitude change: Multiple roles for persuasion variables, The handbook of social psychology, vol.1, pp.323-390, 1998.

E. J. Strahan, S. J. Spencer, and M. P. Zanna, Subliminal priming and persuasion: Striking while the iron is hot, Journal of Experimental Social Psychology, vol.38, pp.556-568, 2002.
DOI : 10.1016/s0022-1031(02)00502-4

R. B. Zajonc, Feeling and thinking: Preferences need no inferences, American Psychologist, vol.35, pp.151-175, 1980.
DOI : 10.1037//0003-066x.35.2.151

URL : http://psyc604.stasson.org/zajonc.pdf