Skip to Main content Skip to Navigation
Book sections

Firms' strategic behavior Vs consumers' behavior: an explanation through the inoculation theory

Complete list of metadatas

https://hal-univ-paris8.archives-ouvertes.fr/hal-02881206
Contributor : Haki Shtalbi <>
Submitted on : Thursday, June 25, 2020 - 2:49:47 PM
Last modification on : Friday, June 26, 2020 - 3:36:11 AM

Identifiers

  • HAL Id : hal-02881206, version 1

Citation

Amina Djedidi, Mouhoub Hani. Firms' strategic behavior Vs consumers' behavior: an explanation through the inoculation theory. “Marketing Challenges in a Turbulent Business Environment”, M-D. Groza & C-B. Ragland, Springer, New York, 2016. ⟨hal-02881206⟩

Share

Metrics

Record views

22