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Conference papers

Advertising in the global arena

Jacques Guyot 1
1 CEMTI - Centre d'études sur les médias, les technologies et l'internationalisation
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Conference papers
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https://hal-univ-paris8.archives-ouvertes.fr/hal-02558914
Contributor : Haki Shtalbi <>
Submitted on : Thursday, April 30, 2020 - 12:26:28 AM
Last modification on : Tuesday, May 5, 2020 - 11:50:17 AM

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  • HAL Id : hal-02558914, version 1

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UNIV-PARIS8 | CEMTI | UNIV-PARIS-LUMIERES

Citation

Jacques Guyot. Advertising in the global arena. When advertising industries take over the field of communication, University of China, Beijing, Nov 2016, Beijing, China. ⟨hal-02558914⟩

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