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Advertising in the global arena

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Jacques Guyot
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Centre d'études sur les médias, les technologies et l'internationalisation

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Humanities and Social Sciences Humanities and Social Sciences Library and information sciences

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https://hal-univ-paris8.archives-ouvertes.fr/hal-02558914

Submitted on : Thursday, April 30, 2020-12:26:28 AM

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hal-02558914 , version 1 (30-04-2020)

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Jacques Guyot. Advertising in the global arena. When advertising industries take over the field of communication, University of China, Beijing, Nov 2016, Beijing, China. ⟨hal-02558914⟩

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