Skip to Main content Skip to Navigation
Conference papers

Advertising in the global arena

Jacques Guyot 1
1 CEMTI - Centre d'études sur les médias, les technologies et l'internationalisation
Document type :
Conference papers
Complete list of metadatas
https://hal-univ-paris8.archives-ouvertes.fr/hal-02558914
Contributor : Haki Shtalbi <>
Submitted on : Thursday, April 30, 2020 - 12:26:28 AM
Last modification on : Tuesday, May 5, 2020 - 11:50:17 AM

Identifiers

  • HAL Id : hal-02558914, version 1

Collections

UNIV-PARIS8 | CEMTI | UNIV-PARIS-LUMIERES

Citation

Jacques Guyot. Advertising in the global arena. When advertising industries take over the field of communication, University of China, Beijing, Nov 2016, Beijing, China. ⟨hal-02558914⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

14